Quantiphi is a technology company specializing in artificial intelligence (AI) and machine learning (ML) solutions. They provide advanced analytics, cloud services, and data-driven insights to help businesses optimize operations, enhance decision-making, and drive innovation across various industries, including healthcare, finance, and retail.
Key Insights
Content Relevance and Clarity: Content wasn’t communicate the value proposition of the company’s analytics services.
SEO and Digital Marketing: Lack proper SEO optimisation, affecting its search engine ranking and visibility.
Competitive Analysis:
To conduct the competitive analysis for the Quantiphi website, I compare it with other leading companies in the analytics and AI industry. For this analysis, I chose competitors like IBM Watson, Cloudera, and DataRobot.
1. Visual Design and Aesthetics
Bold Design Approach: Use of high quality images instead of illustrations and vectors designs. These visuals are boldly and strategically placed to support the content and engage users.
Mega Menus: Use the primary navigation menu in the format of mega menu, which allows for displaying multiple categories and subcategories without overwhelming the user. This helps users find information quickly.
2. Navigation and Structure
Increase Interactivity: Introduction of new features and functionalities that have been proven successful in the industry, improving overall user experience.
Higher Conversion Rates: Improve CTAs and user pathways that lead to higher conversion rates for key actions such as contact requests and demo sign-ups.
Wireframes:
Results:
Minimalistic Layout: The website features a clean, minimalistic design with ample white space. This ensures that the content is easy to read and navigate, reducing visual clutter.
Interactive Elements: Interactive elements such as sliders, hover effects, and animations are used sparingly to enhance user engagement without causing distractions.
Featured Content: Key services, solutions, and insights are prominently featured on the homepage and relevant sections, drawing attention to important information.
Lead Generation Forms: Simple and concise forms for lead generation are used, minimizing friction and encouraging users to provide their information.
Final Designs
Color Palette:
The color palette of the Quantiphi website is chosen to convey professionalism, modernity, and trust. The primary colors (dark blue and Green) provide a strong foundation, while the secondary colors (light blue and dark gray). The color palette aligns with Quantiphi’s brand identity, reinforcing brand recognition and trust.
